L.U.V by Far Out Toys

Been thinking about flash in the pan failed doll lines.... 

And so, I give you... 

L.U.V!

A doll line produced by Far Out Toys, the company who also made the Glow Up Girls, a line that had a thoroughly bizarre release here in the UK and was cancelled before we could even get the second half of the first wave. 

L.U.V was, like the Wild Hearts Crew, a line doomed to failure by being sold ONLY at Walmart. Walmart, where dolls go to die.  They also shot themselves in the foot by pricing them far far too high. At $30usd, that made them more expensive than a lot of  Barbie, a lot of Monster High, most Bratz and several other doll brands. 

now yes, I get it. Smaller companies can't get such good wholesale deals so their overheads are more expensive, meaning the final product needs to be more expensive. but when you're launching a new doll line against the big boys, you need to either bring something completely NEW to the scene to justify that price point, or you need to cut a lot of corners to get the price down to undercut the big guys and provide a "budget" alternative. on top of that, a lot of stores won't take a chance on the new guy, so getting your product INTO stores in the first place is hard. Which is why so many new lines end up as exclusives. 
The problem is that Mattel and MGA have such a stranglehold on the doll market that anyone new coming in has a seriously rough struggle to even be noticed. A high price point and a restricted distribution is not doing you any favors. Even if it all makes sense as to why it happens, it's just extra hurdles to overcome when the deck is already massively stacked against you.

what can new toy makers do? I don't know the answer to that sadly. but I do know that many have tried and almost all of them sink without a trace. 

Anyway, let's take a look

Monster High Eekend Getaway Clawdeen and Draculaura

 New year, same ol' inconsistent posting schedule. 

 Which I know, I know, isn't ideal for farming engagement or whatever the hell the social media term is but let's be real here, this is a tiny blog where I just get to ramble on about my special interest, if I wanted fame and fortune i'd be doing literally anything else. 

 But I still feel kinda bad that I don't keep up with this as regularly as I should because I DO want to share stuff, I just don't always have the energy to take photos or even, sadly, actually debox the things I purchase which is really bad. 

This is another reason i've taken to buying preowned dolls by preference. I mean there's the added bonus of it being cheaper but also, I don't have to fight the executive dysfunction to actually sit down and debox.

Anyway, i'm babbling. 

let's get to what we're actually looking at today. The Monster High Eekend Getaway playset. 

well.. i say playset. Car, it's a car. 

This set released in the USA like.. a year ago? And I had resigned myself to it being yet another mattel line we just weren't going to see here in the UK. But it bummed me out because I really did like the Clawdeen a lot.

well, surprise! Smyths got the set in just before christmas. they seem to be getting a lot of g3 Monster High as exclusives and i'm not sure if all the exclusives should concern me or not. I mean we got exclusives back in g1 too and they were a pain in the arse, but with Smyths at least it means one massive toy retailer is taking the chance. 

I  ummed and ahhed about getting this set because I didn't want the damn car and Draculaura didn't WOW me since they changed her hair from the original prototype. *sigh* but I figured for £25 per doll it was a pretty decent deal, especially as they each came with an extra little dress and shoes. 

Let's get into this.