Every few years we get another line of Black dolls hitting the market and almost every single time they're US only (because obviously black people don't exist outside of America huh? -_- ) which makes them extremely difficult to get anywhere else in the world.
They don't usually last very long unfortunately, trying to compete with the big hitters like Mattel and MGA is very very difficult. It is however always interesting to see a new small company make an attempt and as anyone who follows this blog knows, i'm very much of the opinion that black dolls MATTER and these attempts to give kids that choice and diversity is extremely important.
And so, the Naturalistas are the latest attempt. They're created by a group called Purpose Toys who appear to be more of a group that brings creators together rather than their own manufacturer? I'm not totally sure. They themselves describe it as "a supportive community of Black founders" and claim "Purpose Toys partners with entrepreneurs, providing the infrastructure and resources necessary to succeed at retail."
It appears that for this doll line they partnered with Just Play for distribution which makes sense. Just Play are a moderately sized toy company best known to the doll community at least, of making the 24 inch tall Barbies and such. They don't seem to have many franchises all of their own so much as they do things for other companies and act as a distributing partner or something. I'm not totally sure how it works honestly. But if you look at their website they have a partnership with Disney, Mattel, multiple kids shows and youtube channels, Warner brothers, Nickelodeon... the list goes on. They're even currently holding the rights for Slinky and Shrinky Dinks as well as producing those Art Squad dolls (which sorry, i'm not gonna be reviewing. They freak me out.)
Anyway,
the Naturalistas are a line of 11 inch fashion dolls who's big gimmick (can you call it a gimmick?) is that they each have natural Black hair textures and styles. Their aim is to promote the beauty of natural hair, something that sadly is still policed and discriminated against in the western world.
I'm afraid with lines like this it's impossible not to get into politics because there are inherent politics to their existance. It's sad that something like hair IS political in the first sodding place, but that's the crappy world we live in i'm afraid. As the Skunk Anansie song goes "yes it's fucking political, everything's political"